About Natalie
Toren is a freelance journalist and contributor to New York Magazine’s The Strategist, Into The Gloss, Toast Magazine, Freunde Von Freunden, T Magazine, Gather, Allure and other media outlets. She writes a free newsletter called The Sensory World on Substack.
She serves as the Writing Partner for the On Deck Writer Fellowship, launched in 2020, where she is a hands-on editor and leads writing workshops and original programming for writers.
She holds a profound interest in perfumery and has studied under the teachings of perfumer Ashley Eden Kessler at The Institute for Art and Olfaction. She works with clients on fragrance development, creative direction, scent evaluation, branding and scent writing.
Toren has a multi-disciplinary background. As a fashion stylist for over a decade, she cherishes working on set with other creative professionals to craft a strong visual language through smart and beautifully made clothes.
While seemingly disparate disciplines, she finds the connective tissue between writing, scent and styling to be immersive sensory storytelling.
Toren is uniquely suited for special projects that cross-pollinate from different disciplines in a consulting, managing, or creative directing role.
She was born and raised in New York City; a scent memory which she would recapture as sweltering asphalt under the hot summer sun, bodega roses in crisp cellophane, and sawdust co-mingling with smoked fish at the deli counter.
She lives with her husband and two kids in Brooklyn.
If you’re interested in working with Natalie, contact Natalie.Toren@gmail.com
Select Press (Video/Podcast):
Natalie on Harnessing Your Creativity in Writing
[1 hour speaker session for Foster Writing Community]
Venture Stories co-host, interview with Bee Shapiro of Ellis
Select Press (print):
Mill Magazine Japan
